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5.0 Rating on GoogleThe full count
| Trade | Employer locations | Per 10,000 people | Compared with a typical county | Locations under 10 staff | Locations with 20 or more staff | Change from 2017 to 2022 |
|---|---|---|---|---|---|---|
| Residential remodelers | 328 | 1.6 | 0.5 times | 94 of 100 | 10 | +50.5 percent |
| Roofing contractors | 122 | 0.6 | 0.7 times | 83 of 100 | 11 | +29.8 percent |
| Electrical contractors | 333 | 1.6 | 0.7 times | 69 of 100 | 59 | +19.4 percent |
| Plumbing, heating and air-conditioning contractors | 504 | 2.4 | 0.7 times | 72 of 100 | 73 | +16.1 percent |
| Insurance agencies and brokerages | 772 | 3.7 | 1 times | 91 of 100 | 35 | +4.6 percent |
| Real estate agents and brokers | 803 | 3.8 | 1.4 times | 95 of 100 | 19 | +55.6 percent |
| Law offices | 1,041 | 5 | 1.7 times | 87 of 100 | 73 | +0.7 percent |
| Accounting and CPA firms | 235 | 1.1 | 0.8 times | 81 of 100 | 22 | -6.7 percent |
| Janitorial services | 302 | 1.4 | 0.8 times | 70 of 100 | 52 | +20.3 percent |
| Landscaping services | 306 | 1.5 | 0.4 times | 79 of 100 | 30 | +18.1 percent |
| Physicians offices | 1,589 | 7.6 | 1.8 times | 72 of 100 | 200 | -3.4 percent |
| Dentists | 828 | 4 | 1.4 times | 75 of 100 | 29 | +3.9 percent |
| Full-service restaurants | 1,478 | 7.1 | 1.1 times | 48 of 100 | 534 | +6.3 percent |
| General automotive repair | 334 | 1.6 | 0.6 times | 81 of 100 | 13 | +4.4 percent |
| Beauty salons | 449 | 2.2 | 1.1 times | 86 of 100 | 17 | +9 percent |
Source: Census County Business Patterns, 2017 and 2022. Employer establishments only, so sole proprietors are left out. The comparison point is the middle county among those above 20,000 people.
Crowded
Physician offices lead the table in Bexar County: 1,589 locations at 1.8 times the density of a typical county, and 200 of them employ 20 or more people. Law offices (1,041 locations at 1.7 times typical), dentists (828 at 1.4 times) and real estate agents and brokers (803 at 1.4 times) round out the crowded group, and the South Texas Medical Center and the medical campus at Fort Sam Houston are the kind of anchors that bring the medical trades here. Beauty salons and full-service restaurants sit just above a typical county, each at about 1.1 times the typical density, so they are busy but not at the crowded end.
For businesses in these trades, search engine optimization has to be specific. A medical practice or law firm that says only "San Antonio" will lose to a competitor with a page for each service and each city, so the work is detail: a profile that names the practice areas, reviews that mention the service and place pages for Alamo Heights, Stone Oak or the Medical Center neighborhoods.
Thin and fast-growing
Landscaping services run at only 0.4 times the density of a typical county, with 306 locations, 79 of every 100 under ten staff and 18.1 percent growth since 2017. A search for a landscaper has room for a clear, well-reviewed local business, and aquifer watering stages give it something useful to publish.
Remodelers grew 50.5 percent to 328 locations, 0.5 times typical density, with 94 of every 100 under ten staff. It is a field of one-truck shops that are not easy to tell apart online, so reviews and project pages carry a lot of weight.
Roofing contractors number 122, growing 29.8 percent from 2017, at 0.7 times typical density. Bexar County's hail history gives a roofer a storm page to keep ready.
The fastest growth in the table: 803 locations, up 55.6 percent, and 95 of every 100 under ten staff. Real estate is crowded and fast-moving, so agents across Bexar County need neighborhood pages and a clear niche.
Accounting firms shrank 6.7 percent to 235 locations. A smaller field can help an established firm in Bexar County stand out.
Physician offices dipped 3.4 percent even as they remain the largest group by count, with 200 locations at 20 or more staff. The table shows only counts, so it cannot say why.
Size mix
The two columns on staff size tell you who you are up against in Bexar County. Full-service restaurants have 534 locations with 20 or more staff, the most in the county, and only 48 of every 100 are small. Physician offices follow with 200 large locations, then plumbing and air-conditioning contractors and law offices at 73 each, electrical contractors at 59 and janitorial services at 52.
Real estate agents and residential remodelers sit at the other end: 95 and 94 of every 100 locations are under ten staff, so most of your competitors are individuals or small teams. A larger business can win with consistent pages across the county, and a smaller one can win with a clear specialty and reviews that name a neighborhood.
New homes
| Year | New residential units authorized |
|---|---|
| 2021 | 15,294 |
| 2022 | 17,389 |
| 2023 | 10,449 |
| 2024 | 8,349 |
| 2025 | 5,737 |
Census Building Permits Survey, new privately owned housing units authorized by permit.
Reading the permits
The Building Permits Survey counts 15,294 new units authorized in Bexar County in 2021, 17,389 in 2022, 10,449 in 2023, 8,349 in 2024 and 5,737 in 2025. That is a steep slide from the peak. It says new construction slowed, not that the trades stopped growing: remodelers, electricians and landscapers all added locations since 2017.
A fall in new-home permits can mean fewer builder jobs and more demand for existing-home work. It can also mean a slower market overall. We do not forecast from it. What we do is use the pattern to decide whether a trade should lean on new-home searches, such as builders and landscapers for new yards, or on repeat customers, such as service plans and annual checkups.
Who is employed
| Sector | Workers | Share of workers |
|---|---|---|
| Health care and social assistance | 130,749 | 13.6 percent |
| Retail trade | 112,093 | 11.7 percent |
| Education | 90,310 | 9.4 percent |
| Accommodation and food services | 89,043 | 9.3 percent |
| Construction | 78,240 | 8.2 percent |
| Professional, scientific and technical services | 67,606 | 7.1 percent |
Census ACS 5-year estimates 2018-2022, workers 16 and older by industry.
A starting point
| Group | Trades | First move |
|---|---|---|
| Crowded professional trades | Physician offices, law offices, dentists, insurance, accounting | A Business Profile that names practice areas, a page per service and reviews that mention both. |
| Fast-growing home trades | Remodelers, roofing, electrical, plumbing and air-conditioning | Place pages, storm and season pages and a quick-answer phone number. |
| Lighter-than-typical trades | Landscaping, janitorial, auto repair | A clear service-area page and a few strong reviews often go a long way. |
| Consumer-facing trades | Beauty salons, restaurants | Maps, photos and event-aware pages around Fiesta and the Stock Show and Rodeo. |
Choosing a plan
In a crowded trade, Bexar County SEO usually earns its place through detail, and paid search can cover the gap while pages mature. In a lighter trade, a modest plan can go a long way: RankGuarantee™ landing pages at $495 a month for 25 pages, or Organic Growth Silver at $1,495 a month. Paid ads management is $895, $1,595 or $2,295 a month for one, two or three platforms, with ad spend separate. There is no setup fee and no contract.
Where your trade sits on this table tells us where to start for Bexar County businesses, and the coverage map tells us which parts of the county to reach first.
Questions
The numbers on this page cost nothing to read, and the plans that use them are priced openly: $495 a month for RankGuarantee™, then $1,495, $2,495 and $3,495 for Organic Growth. There is no setup fee and no contract, and the trade counts help decide which plan fits.
They are survey years, not live counts. County Business Patterns covers 2017 and 2022, the ACS covers 2018 to 2022 and the permit series runs through 2025. Treat them as a snapshot for planning, and check your own calls and jobs against them.
No. It means the search results are busier, so the work has to be more specific. Many crowded trades still win with clear service pages, a well-kept Business Profile and reviews that mention both the service and the neighborhood. A crowded trade simply asks for more depth per page than a quiet one does.
The count of employer locations and the count of new homes measure different things. Employers can merge, move or become sole proprietors, which the table does not capture, so a drop in count says little about how the remaining businesses are doing.
The share of locations under ten staff shows how many competitors are small shops. In real estate, where 95 of every 100 locations are small, a clear brand stands out. In restaurants, where larger locations are common, scale matters more, and consistency across several locations helps.
The table covers fifteen trades. If yours is missing, the nearest one can be a rough guide, and we can compare notes on a call to decide how crowded your own search results are likely to be before you commit to anything.
No. They count authorizations over a year, not when work happens. Use the weather and event calendar for seasonality, and use the permit series only to judge whether new-home work is growing or shrinking in the county. A busy permit year says little about whether any one trade will be busy.
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Get in Touch
Tell us your trade and which parts of Bexar County you serve, and we will show how crowded it is where you work. Call 610-825-4363 or email hello@getphound.com.